Its blooming: Floward unveils FIFA World Cup Qatar 2022 Official Licensed Products Collection

Announcing its selection as an official FIFA World Cup Qatar 2022 licensee, Floward—the go-to website for sending flowers and presents in the MENA and the UK—became the first company ever to receive this license in the floral business. Floward announced it at a gathering that was held at The Ritz Carlton Doha.

The event was attended by different officials, dignitaries, celebrities, and football legends including Ricardo Kaká, David Villa, Didier Drogba, Iker Casillas, coach and former player John Terry, and Qatar’s own Khalfan Ibrahim Khalfan.

The Official Licensed Products line includes exclusively designed premium arrangements, embossed with the FIFA World Cup Qatar 2022 official emblem. The main star of the show was the golden football vase, revealed as the lotus-shaped pedestal unfurled. While all items in the product line will be available on Floward’s website and app, the golden football vase will be put up for auction at a later date. Further details are to be announced soon.

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Floward Chairman and CEO Abdulaziz B. Al Loughani said, “We are proud to be the first in our industry to get this license from FIFA and be involved in an event with the magnitude of the FIFA World Cup™. We pride ourselves in always being active in our communities and taking part in their events and celebrations. We would also like to congratulate Qatar on this amazing achievement of being the first ever Arab country to host the largest global sporting event, and we thank the Qatari government for the support they always give us and wish them all the success in hosting this event.”

The event was hosted by Qatari comedian Hamad Al-Amari. Attendees were serenaded by classical music as they had the opportunity to interact and take pictures with the football legends in attendance

The official collection line is now available for viewing and purchase on Floward application and website.