FIFA and Roblox announced a groundbreaking agreement on Wednesday that would grant free-to-play access to FIFA World to the Roblox community as well as football lovers worldwide. FIFA World is a virtual setting that honors the strength of football and the lengthy history of its most important games.
FIFA will collaborate with Roblox to create an exciting new online immersive experience for all football fans to hang out in social spaces, earn rewards, and collect exclusive virtual items through various skill games and multiple collectors’ challenges as part of its commitment to developing new football gaming titles for fans.
The FIFA World will also host bespoke video content, built from FIFA+’s extensive library, alongside exciting in-game events, while Spain star Pedri and German icon Lena Oberdorf will feature within.
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Launching today, FIFA World will continue to evolve over time and adapt to celebrate FIFA’s top tier tournaments, adjusting and adapting for the FIFA World Cup Qatar 2022, the FIFA Women’s World Cup 2023, and beyond.
“As part of our commitment to grow football and develop ways for new fans to engage with the sport, FIFA’s immersive experience on Roblox will provide football fans with a hugely exciting new way to interact with friends, celebrate the rich culture and heritage around the world’s biggest sports competition, and demonstrate their creativity and national pride through various features and mechanics,” said FIFA Chief Business Officer, Romy Gai.
“FIFA believes that such a multi-layered experience will result in a truly inclusive and fun gameplay – in turn, engaging new and existing football fans from across the globe, as well as promoting the values of the sport to an even broader audience.”
Christina Wootton, VP Global Partnerships at Roblox, added: “We believe discovering and enjoying events together with friends from all over the globe is a unique experience that often can’t be replicated in the physical world. With FIFA World, fans are able to come together to celebrate and express their fandom with one another, support their favourite teams, and get access to FIFA’s top sporting events year round.”
Spain and FC Barcelona star, Pedri, said: “It’s incredibly exciting to see FIFA and Roblox come together, and I can’t wait to be a part of FIFA World as it continues to evolve! The football fans I see in the stands every week love gaming and it’s great to be taking the FIFA World Cup to them in the digital space and interacting with them directly in our Roblox world.”
Lena Oberdorf, a midfielder for Germany’s Vfl Wolfsburg, added: “Being a part of this project as we work with fans in the Roblox community is a really exciting opportunity. Fans are the heartbeat of our game. We enjoy having parties with the crowd, and now we can do it both on the field and in FIFA World. I’m thrilled to see FIFA and Roblox taking advantage of this chance to provide the women’s game a tremendous platform, and I can’t wait to see what the experience will be like in 2023 when we travel to Australia and New Zealand.
