The FIFA Fan Festival will be held at Al Bidda Park in the center of Doha, the host city of the FIFA World Cup Qatar 2022.
Fans of all stripes—from die-hard supporters to those who like music, food, culture, and lifestyle—will be entertained with special care. Prior to the fan festival that runs concurrently with the World Cup from November 20 to December 18, a highly anticipated test event is also announced for Hayya Card holders on November 16. All football fans should be there!
In addition to watching 64 matches live on giant screens, fans will be able to participate in and enjoy a wide range of cultural and educational experiences. Each is designed to help them connect and engage with the global football culture.
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The FIFA Fan Festiva will have something for everyone.
An integral part of every fan’s football journey, this festival focuses on making football a global, accessible, and inclusive sporting event, offering a once-in-a-lifetime experience to fans.
The reimagined festival is set to augment the fan experience by providing millions with the opportunity to celebrate their shared passion for football while experiencing the best in music, entertainment, culture, food, and games in a safe, friendly, and highly entertaining environment.
Logistics and supply chain will play a major role in bringing such a global event to fruition with the goal of making the FIFA Fan Festiva a memorable experience for locals and visiting fans alike. “Providing fans from various regions of the world the opportunity to take back a memorable World Cup experience is a tall ask which will be made possible by employing a complex set of logistics operations”, said Ranjeev Menon, Group CEO of GWC, the Official Logistics Provider for FIFA World Cup Qatar 2022.
Ranjeev Menon, Group CEO of GWC
Bringing to life the world’s biggest football festival is no easy feat. Setting up such an extraordinary event often involves an exhaustive checklist that needs careful planning and execution. At the heart of it, logistics has a critical role to play in ensuring that everything runs on time and smoothly without any bottlenecks. All towards ensuring that fans do not fall short of a splendid experience!
Football brings with it numerous associated experiences such as F&B, hospitality, and retail, thus enabling local, regional, and international brands an opportunity to serve the fans.
Creating an exciting and safe environment for football fans to enjoy the game alongside these associated aspects will be a massive logistical undertaking. The planning, construction, and operation of such a venue is a complex logistical exercise that involves various critical factors such as the installation of power, water supply, drainage, catering, perimeter fencing, etc, in addition to provisions for security and medical facilities.
A resource-consuming project, the fan festival calls for support from specialist event logistics agencies, right from the preliminary planning to transporting furniture, fixtures, and equipment (FF&E), setting up the venue, to ensuring smooth supply chain operations throughout the duration of the festival. Ensuring success for the largest football party on the planet comes down to immaculate planning and execution, right from shipping consignments inside the host country to warehousing under product-ideal conditions, from where replenishments can be distributed to the end destination.
The FIFA Fan Festival aims to give supporters a once-in-a-lifetime experience. In order to achieve this, committed teams from GWC will continue to put in a lot of effort in the background to provide services like secure warehousing, venue delivery, installation setup, site dismantling after the festival, and return shipping to the next location. GWC will be at the center of all the action as the Official Logistics Provider, offering the vital logistical support required to make the FIFA Fan Festival a smashing success.
