Most recently, the 2nd Annual World Travel Tech Awards 2022, which were chosen by travelers, media, and consumers globally, recognized Qatar Tourism as having the World’s Best Tourism Authority Website and the Best Tourism Authority Website in the Middle East.
In the “The Orchestrator” category of the renowned Adobe Experience Maker Award 2022, Qatar Tourism was also recognized for great orchestration of the customer journey across various channels, locations, languages, and platforms.
The win was secured due to Qatar Tourism’s digital marketing efforts, which included the Visit Qatar’s Mobile Application and Visit Qatar Website, that are now available in eight languages – English, French, Italian, Arabic, German, Turkish and Spanish, and most recently Chinese. Qatar Tourism’s digital initiatives have reached more than 400 million people to date.
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Furthermore, Qatar Tourism has also recently scooped up a bronze award for its Visit Qatar Mobile Application at the Digital Communication Awards 2022, which have been rewarding outstanding online projects and campaigns since 2011. QT’s Visit Qatar website was also shortlisted as one of the top five websites.
Chief Operating Officer of Qatar Tourism, Berthold Trenkel, said: “We are delighted that our digital efforts continue to be recognised by leading organisations around the world. As one of the fastest-growing tourist destinations in the world, it is imperative that we remain at the forefront of the travel industry. Understanding that personalisation is the future in travel needs, we designed our Visit Qatar Mobile Application to be a user-centric digital travel companion, personalising recommendations of nearby attractions and points of interest based on user preferences. Having such curated insights at the fingertips of our visitors helps to create a superior and memorable experience in Qatar.”
At the Horizon Interactive Prizes 2021, Qatar Tourism also won five digital awards, including “Best in Show,” “Best Overall Mobile App,” “Best in Category for Web Tows & Municipalities,” “Best in Category for Web Travel and Tourism,” and “Gold in Global Campaign for Social Media Strategy.” A testament to the success of QT’s digital transformation, which was implemented to improve the visitor experience and market Qatar as a travel destination, is the fact that QT has also received two dotCOMM awards: a Gold award for the Visit Qatar website and a Platinum award for the Visit Qatar mobile application.
