A recent research claims that the football programs of the Generation Amazing Foundation have benefited more than 1 million individuals in more than 35 nations in Africa, Asia, and the Americas.
After Qatar was chosen to host the FIFA World Cup in 2022, the Supreme Committee for Delivery & Legacy (SC) established the Generation Amazing Foundation to provide outreach and sports programs for disadvantaged and displaced individuals.
Over the past 10 years, the foundation has built more than 30 football pitches for underprivileged communities across the Middle East and Asia in collaboration with other organisations, including FIFA Foundation, the International Federation of Red Cross and Red Crescent Societies and Qatar Foundation’s Education Above All.
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“By using the power of football, participants in our programmes learn key life skills such as teamwork, leadership and communication, to address social issues in the places they live,” said Nasser al-Khori, executive director, Generation Amazing Foundation.
“With the support of our partners, Generation Amazing is making an important global contribution and working hard to leverage Qatar’s hosting of the FIFA World Cup.”
Generation Amazing Community Clubs are active in four countries, assisting people in organising social events, learning essential life skills, and developing a sense of community.
Community Clubs were first established in India and the Philippines in 2020, with new facilities opening earlier this year in Qatar and Rwanda.
Since 2019, Generation Amazing has also organised the Generation Amazing Youth Festival, an inclusive platform that aims to inspire young people and introduce them to ways they can positively contribute to social change in their communities.
This year’s festival will feature schoolchildren from all 32 competing nations in the FIFA World Cup.
“The positive impact that we have had on young people who come from challenging circumstances has been one of our most rewarding experiences,” said al-Khori.
Football for peace
Recently, Generational Amazing teamed up with other organisations to support forcibly displaced children in various African nations through the “Football 4 Development Playbook” (F4DP) toolkit.
Announced in August, the toolkit is part of the collaboration between Qatar’s Generation Amazing Foundation, Education Above All Foundation and the United Nations High Commissioner for Refugees (UNHCR).
According to a joint statement by the three entities, the project aims to support displaced populations in Chad, Kenya, Uganda and Rwanda. The initiative pays special focus on developing the children’s social inclusion, cohesion and wellbeing.
Last year, Generation Amazing launched in an effort to support Afghan evacuees in Qatar last year following the Taliban takeover of Kabul on 15 August.
The Gulf state had evacuated more than 70,000 Afghans and foreigners at the time.
The sporting organisation had set up a library for children located at the temporary compound while providing them with daily educational activities.
During an 18-month initiative that was carried out in Argentina, Iraq, Myanmar, and Uganda, Generation Amazing and the International Federation of Red Cross and Red Crescent Societies (IFRC) fostered resilience among underprivileged people. The project was finished in May of this year.
The program, titled “Uniting Through the Power of Football,” served 24 localities and 19,000 total beneficiaries while directly serving 1,400 people.
