French, German, and Spanish have been added as new language offerings by the local news organization in Qatar, News.
The launch of the multilingual service is a component of Qatar News Agency’s bigger initiative to update its business practices in light of the major strides made in reaching a worldwide audience.
The agency said this involves marketing Qatar as a sporting, tourist, and business destination as well as transmitting Qatar’s voice in all languages.
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With the new additions, which come less than two months prior to the World Cup’s kick-off, QNA is now able to provide news services in five different languages, namely Arabic, English, French, German and Spanish.
By diversifying its services, the news agency aims to reach a significant portion of those who are flocking to Qatar for the World Cup, in addition to already existing residents beyond the mega-event.
The new additions, according to QNA Director-General Ahmed Saeed Jabor Al Rumaihi, gives audiences who can read in the languages the necessary information they need to learn about Qatar, including its economic, social, tourism and cultural policies.
This enables QNA to serve as the gateway for readers to get a closer look at the Gulf nation.
The official added that the new services were carefully selected since, in addition to their widespread use, readers of the languages will likely be of the highest visitors to the country in December.
Al Rumaihi emphasised that news will be broadcast in a variety of languages around-the-clock using qualified translators to ensure accuracy and efficiency.
