Doha Festival City wraps up successful ‘Back to School’ campaign with widespread participation
Doha Festival City has finished its “Back to School” campaign, which was launched to commemorate students’ return to school for the academic year 2022–2023. The campaign received a lot of positive feedback and saw a lot of engagement from both kids and parents.
From July 24 to August 20, two stations were open to mall visitors as part of the special events: Festival Academy, which was in Centre Court and offered a variety of educational entertainment options for both adults and children, and Customization Station, which let kids personalize their school supplies.
The academy’s school yard and classroom designs, where kids engaged in a range of edutainment activities and took part in arts and crafts workshops in the classrooms, provided both kids and parents a preview of the next school year.
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Additionally, the academy included a variety of edutainment alternatives, such as daily balloon twisting performances, face painting stations, ventriloquist shows, and spelling bee competitions in English and Arabic, where winners were awarded commemorative plaques and trophies to take home.
The shows also featured daily visits by various multi-lingual guest speakers who delivered 30-minute lessons to children on other cultures, and topics relating to languages, important landmarks, and culinary preferences with a special focus on the upcoming anticipated sporting event and the 32 participating nations.
The ‘Customisation Station’ featured a giant brush and was the perfect platform that allowed children over four years to unleash their creativity and use the art supplies placed at the desks to customise their school supplies.
The celebrations also included a collaboration with both the Ministry of Education and Higher Education and Mowasalat (Karwa) tying in with their “Back to School” campaign held under the slogan “With knowledge we build Qatar”.
The ministry’s campaign directed at kindergarten and school students, aimed at promoting awareness on safe commute to school and working and learning together through animated artistic activities, video games, and a display screen.
A host of retailers participated in the festivities, including top brands such as Skechers, Marks & Spencer, Kipling, Next, Borders, and Daiso, who all showcased their latest collections and trends in school supply.
While shopping for their school supplies and needs, mallgoers enjoyed the opportunity to avail rewards through Doha Festival City’s Festival Rewards loyalty app.
For their commitment and ongoing membership, Kids Club members also received extra benefits and special incentives. General Manager of Doha Festival City Robert Hall stated: “We are overjoyed with the tremendous success the Back to School campaign has attained. We hope that the upcoming academic year will be enjoyable, fruitful, and healthy for everybody involved.
“We also appreciate Mowasalat and the Ministry of Education and Higher Education for participating in this celebration with us, and we look forward to working with them and other partners in the future as part of our #FestivalCares program, which will promote the development of Qatar’s community.”
